Course Content
Module 2: Initial Lead Follow-up
Speed is everything for digital leads (Evaluation Tool submissions)
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Module 5: Initial Price Quoting & “Touring the Portfolio”
Handling the price question before you've built value.
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Module 7: Narrowing Selection & Building Value
guiding them to the right solution (Web App vs. Marketing Site).
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Module 12: Post-Sale Communication
The "Do" Phase – ensuring they stay happy.
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Fast Track: Selling Digital Growth

The Local Owner: Neighborhood Dominance

Local business owners face a unique challenge: Foot Traffic. They don’t just want “clicks”; they want people walking through their front door. To win this buyer, you must show how HCC dominates the local neighborhood both online and offline.

The “Hybrid” Approach

🌐 Digital: Local SEO

We optimize their Google My Business and website to ensure they appear prominently when neighbors search for their services.

The Result: High visibility among potential customers who are already looking to buy.

📬 Physical: Direct Mail

We design hyper-local, personalized mailers that target the exact streets and rooftops surrounding their establishment.

The Result: Direct community engagement that captures attention and physically drives people to the store.

Why Local Owners Choose HCC

By integrating SEO with Direct Mail, we ensure the business is everywhere the customer looks—on their phone and in their mailbox.

💡 The Local Sales Tip: Local owners care about their reputation in the community. Use phrases like “Neighborhood Authority” and “Dominating your 5-mile radius.”

 

⚠️ Warning: Who to Disqualify