Course Content
Module 2: Initial Lead Follow-up
Speed is everything for digital leads (Evaluation Tool submissions)
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Module 5: Initial Price Quoting & “Touring the Portfolio”
Handling the price question before you've built value.
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Module 7: Narrowing Selection & Building Value
guiding them to the right solution (Web App vs. Marketing Site).
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Module 12: Post-Sale Communication
The "Do" Phase – ensuring they stay happy.
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Fast Track: Selling Digital Growth

 

The “Discover” & “Plan” Philosophy

In the sales and service sectors, quoting a price without a comprehensive plan is professional malpractice. At Hill Country Coders, we view ourselves as Digital Diagnosticians.

The Medical Comparison

🩺

The Doctor

Must understand symptoms, medical history, and underlying conditions before writing a script.

💻

The BGC

Must understand needs, objectives, and constraints before offering a technical solution.

Our Two-Phase Methodology

Phase 1: Discovery (The Diagnosis)

We gather essential data and ask probing questions to uncover true challenges. We don’t assume; we investigate.

Phase 2: Planning (The Prescription)

Once the diagnosis is complete, we build a customized plan. This ensures maximum value and fosters deep trust.

“Clients appreciate partners who take the time to understand their unique circumstances before proposing a solution.”

💡 The “Doctor” Script: If a client pushes for a price too early, say: “I’d be doing you a disservice if I gave you a price now. It would be like a doctor giving you a prescription before running a blood test. Let’s finish the diagnosis first.”