Relentless Pursuit
In the realm of sales, persistence is key. Most salespeople falter early, leaving opportunities untapped. We use the “1-3-5-7” follow-up cadence to ensure consistent engagement.
The Follow-Up Cadence
Initial Contact
First Follow-up
Value Add
The Pivot
The Scripts
📞 Live Call Scenarios
“Hey Bob (Confident Tone) this is [Name] with HCC. I am just replying to your request for more information.”
“Hey, this is [Name] with HCC. I just wanted to say when I stopped by your store/website, I thought your [Logo/Video] was excellent. I am interested in finding out more about what you do and to see if the services we offer can be of any benefit to you.”
🚧 Handling Objections
“Sure, we are a multinational company that provides full-service design and digital marketing, focusing on small business growth. I am not sure if we can help you, but I would like to know if you would be willing to spend 10-15 minutes looking to find out where you would like your business to be in one year.”
“Can I ask you one question before you hang up? Are you happy with the amount of traffic you are getting through your website?
I am not sure if we can help you, but I would like to know if you would be willing to spend 10-15 minutes looking to find out where you would like your business to be in one year.”
📼 Voicemails
(Casual Tone) “Hi, This is [Name] with HCC. I am reaching out because I have looked at your website and I have a few tips that may help your website traffic increase. If you would like more information… Looking forward to hearing from you.”
(Casual Tone) “Hi, This is [Name] with HCC. You reached out for more information on our services. Feel free to reach out to me at [Number]… Looking forward to hearing from you.”