Sales Accountability
Sales accountability is the engine of our growth strategy. It ensures that we are not only meeting targets but aligning with the goals of the organization. For a BGC, tracking specific key metrics provides a clear picture of performance and reality.
The 3 Metrics That Matter
1. Calls Made
What it is: Outreach and initial engagement. Why it matters: It reflects your “Hunter” mentality and the proactive ability to generate fresh leads.
2. Proposals Sent
What it is: Leads progressing through the funnel. Why it matters: It acts as a direct measure of converting “interest” into “potential sales.”
3. “Free Evaluations”
What it is: The strategic hook. Why it matters: Offering evaluations showcases value/expertise and builds the trust required to close.
Why We Track
Tracking these metrics allows for data-driven decision-making. By analyzing trends, a BGC can predict future success and allocate resources efficiently.
Daily Activity Requirements (Mon-Thu)
- Phone Calls: 20 calls per day.
- Emails: 40 emails per day.
- Friday Follow-ups: Complete all calls by 1:00 PM.
- Saturday Mindset: Always keep an eye out for prospective businesses, even on off-days.