Selling the Technical Deep Dive
The “Handoff” is the moment you transition from conceptual approval to actionable planning. As a BGC, your ultimate goal isn’t to build the site—it is to Secure the Meeting for the Project Manager.
Edifying the Expert
To make the client value the next meeting, you must position the Project Manager as the Technical Authority. You are the “Growth Consultant” who identified the vision; they are the “Architect” who ensures it is technically sound and strategically aligned.
Builds the Relationship & Vision
Builds the Technical Architecture
“I’m thrilled we’re aligned on the vision for your business. To ensure this is 100% successful, I want to introduce you to our Project Manager.
He is the expert who will map out the exact technical architecture and Discovery Phase for this. He’ll make sure the engineering matches the goals we’ve discussed. When works for you to sit down with us?”
The BGC “Win”
By effectively communicating the Project Manager’s expertise, you pave the way for a successful project kickoff. Your job is done once the calendar invite for the “Discovery Phase 1” is accepted.