Building Desire: The Future State
“Building Desire” is the art of painting a compelling picture of the future. It’s not about the code or the paper; it’s about the feeling of relief and the power of growth that your client will experience once our solution is live.
“Imagine This…”
“Your client arrives at their office, greeted not by a chaotic scramble to manage incoming orders, but by the seamless efficiency of an automated system. Orders flow effortlessly. Their team is no longer buried in paperwork—they are focused on innovation and high-level strategy.”
The Emotional Shift
Current Reality
- Chaotic scramble for data.
- Mundane tasks draining team energy.
- Stagnant growth due to inefficiency.
Desirable Future
- Seamless, automated flow.
- Liberated team focusing on customers.
- Measurable, sustainable success.
By painting these vivid scenarios, you make the growth irresistible.
💡 The “Desire” Script Tip: Don’t say “The app has a dashboard.” Say “You’ll be able to see your entire company’s health with one glance at your phone while you’re having your morning coffee.”