Course Content
Module 2: Initial Lead Follow-up
Speed is everything for digital leads (Evaluation Tool submissions)
0/4
Module 5: Initial Price Quoting & “Touring the Portfolio”
Handling the price question before you've built value.
0/3
Module 7: Narrowing Selection & Building Value
guiding them to the right solution (Web App vs. Marketing Site).
0/3
Module 12: Post-Sale Communication
The "Do" Phase – ensuring they stay happy.
0/3
Fast Track: Selling Digital Growth

The Transition: Discover Phase 1

Once the prospect fills out the Free Evaluation Form, your primary goal as a Hunter is complete. You now shift roles to become the Bridge to the technical team.

⛔ What You DO NOT Do

  • No Welcome Emails: Do not send onboarding or welcome emails. (This happens in Phase 2).
  • No Scope Management: Do not promise specific technical timelines or features.
  • No Contract Closing: You do not need to “close” the final technical contract. That is the PM’s domain.

🤝 The “Friendly Face” Protocol

You must be present on the call with the Project Manager, but you follow these three rules:

1. The Introduction

“Mr. Client, this is [PM Name]. They are the expert who has reviewed your Evaluation Score and will map out the solution.”

2. The Transfer

“I’ve briefed the team on your main pain points, but I’ll let you two dive into the technical details.”

3. The Silence

After the intro, stop selling. Be a friendly presence to maintain comfort, but let the PM drive the technical engine.

The Goal: Authority Shift

By stepping back, you position the Project Manager as the authority figure for the Build phase. This keeps your relationship with the client positive while ensuring the project is architected correctly.

💡 The Bridge Logic: Your job is to be the “Anchor of Trust.” The client likes you. They respect the PM. By being on the call but remaining silent, you transfer your trust to the PM’s expertise.