Course Content
Module 2: Initial Lead Follow-up
Speed is everything for digital leads (Evaluation Tool submissions)
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Module 5: Initial Price Quoting & “Touring the Portfolio”
Handling the price question before you've built value.
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Module 7: Narrowing Selection & Building Value
guiding them to the right solution (Web App vs. Marketing Site).
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Module 12: Post-Sale Communication
The "Do" Phase – ensuring they stay happy.
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Fast Track: Selling Digital Growth

The Golden Rule of CRM

In high-ticket digital sales, your memory is not a reliable tool. You may talk to 20 business owners in a single week. By next Tuesday, you will not remember which CEO complained about a plugin or which owner has a hard-stop for a vacation.

🧠 The “Brain” of HCC

The CRM (Customer Relationship Management) system is the central nervous system of Hill Country Coders. It is how we track revenue, forecast growth, and—most importantly—ensure you get paid on your deals.

⚠️ The Golden Rule

“If it is not logged in the CRM, it did not happen.”

There are no exceptions. If a task isn’t in the system, from a management perspective, the work was never done.

How the CRM Protects YOU

💰 Commission Attribution

If a lead comes back 3 months later and buys, the CRM history proves you were the one who nurtured them. It guarantees your paycheck.

🏥 Team Continuity

If you are out sick or on vacation, the Project Manager can see exactly where you left off so the deal doesn’t die in your absence.

📊 Data Intelligence

It helps us track which lead sources (Direct Mail vs. SEO) are performing best, allowing us to give you better leads over time.

💡 The CRM Discipline: Do not wait until the end of the day to log your notes. Log them immediately after the call while the details are fresh. A 30-second note today saves a lost commission tomorrow.