Course Content
Module 2: Initial Lead Follow-up
Speed is everything for digital leads (Evaluation Tool submissions)
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Module 5: Initial Price Quoting & “Touring the Portfolio”
Handling the price question before you've built value.
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Module 7: Narrowing Selection & Building Value
guiding them to the right solution (Web App vs. Marketing Site).
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Module 12: Post-Sale Communication
The "Do" Phase – ensuring they stay happy.
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Fast Track: Selling Digital Growth

The Digital Handshake

First impressions are made in the first 60 seconds of a Zoom call. A well-structured opening sets a professional tone, establishes authority, and ensures the conversation stays on track.

The 3-Step Opening

1. Gratitude
Acknowledge their time and build immediate rapport.
2. Time Check
Respect the “Hard Stop” to show you are a professional.
3. The Agenda
Introduce the HCC framework: Discover, Plan, Build, Do.

The Live Script

Greeting: “Good [morning/afternoon], [Client’s Name]. Thank you so much for joining the call today. I appreciate you taking the time out of your busy schedule to meet with us.”

Hard Stop: “I understand you have a hard stop at [Time], is that still correct? This will help us manage our time effectively and ensure we cover all necessary points.”

Setting the Agenda: “Here’s what we plan to cover today. We follow a four-stage process:

  • DISCOVER your current needs.
  • PLAN potential solutions.
  • BUILD a strategy tailored for you.
  • DO (Implement and act on the plan).

Does that sound good to you?”

💡 Why this works: Confirming the “Hard Stop” early removes the client’s anxiety about the meeting running over. It proves you value their time as much as your own.