The CEO Profile: ROI & Efficiency
When selling to a CEO personality type, you must speak their language: ROI, Bottom-line Profit, and Efficiency. CEOs are strategic thinkers who don’t want to know how the clock is built—they just want to know it tells the right time.
The CEO Mindset
- Priority: Tangible results and measurable success.
- Communication: Direct, concise, and professional.
- Motivation: Increasing acquisition and retention rates.
Pitching Direct Mail to the CEO
The Hook
$0.08
Per Property
Unbeatable cost-effectiveness to maximize reach.
Strategic Impact
Highlight the Bottom Line. Explain how this service directly increases customer acquisition while minimizing expenditure.
How to Close the CEO
- Use Data: Illustrate potential ROI with projections and case studies.
- Keep it Simple: Highlight the speed of implementation. They want a “Quick Win” without deep technical involvement.
- Be Confident: Position HCC services as a strategic tool designed for their specific profitability goals.
💡 The CEO Script Tip: Instead of saying “We send postcards,” say “We deploy a targeted acquisition campaign at a cost-basis of $0.08 per unit to drive immediate revenue growth.”