Course Content
Module 2: Initial Lead Follow-up
Speed is everything for digital leads (Evaluation Tool submissions)
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Module 5: Initial Price Quoting & “Touring the Portfolio”
Handling the price question before you've built value.
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Module 7: Narrowing Selection & Building Value
guiding them to the right solution (Web App vs. Marketing Site).
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Module 12: Post-Sale Communication
The "Do" Phase – ensuring they stay happy.
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Fast Track: Selling Digital Growth

Finding “Their” Solution

A Growth Consultant doesn’t sell what we have; they recommend what the client needs. By aligning the client’s primary business goals with the right product “bucket,” you simplify the decision-making process.

The Three Core Solution Buckets

🌐 Marketing Website

Primary Goal: Lead Generation & Online Presence.

Ideal for businesses needing a “Digital Storefront” to expand reach, improve SEO, and establish brand authority.

TARGET: GROWTH

⚙️ Web App / Custom Tool

Primary Goal: Operational Efficiency.

Ideal for clients looking to streamline internal workflows, manage complex data, or offer interactive online services.

TARGET: EFFICIENCY

📬 Direct Mail

Primary Goal: Local Awareness.

Ideal for local businesses targeting a specific geographic area or “neighborhood radius” with tangible content.

TARGET: FOOT TRAFFIC

How to Recommend

Listen for keywords during Discovery. If they say “We waste too much time on paper,” lean toward a Web App. If they say “Nobody finds us on Google,” lean toward a Marketing Website.

💡 The “Narrowing” Secret: Don’t present all three. Based on Discovery, present the one that solves their biggest pain point. Too many choices leads to a “No.”