Course Content
Module 2: Initial Lead Follow-up
Speed is everything for digital leads (Evaluation Tool submissions)
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Module 5: Initial Price Quoting & “Touring the Portfolio”
Handling the price question before you've built value.
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Module 7: Narrowing Selection & Building Value
guiding them to the right solution (Web App vs. Marketing Site).
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Module 12: Post-Sale Communication
The "Do" Phase – ensuring they stay happy.
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Fast Track: Selling Digital Growth

Selling Business Wellness

📽️ ESSENTIAL VIEWING

Before reading, watch: “BGC: Selling a Future, Not a Product”

In today’s environment, business owners are overwhelmed. While other agencies sell “Software,” Hill Country Coders sells Business Wellness. We don’t just provide digital tools; we build a thriving ecosystem where efficiency and growth intersect.

Software Solutions

Generic tools that require the owner’s time to manage, often becoming another “shackle” or item on the to-do list.

Business Wellness

A holistic environment where automation handles the mundane, liberating the owner to innovate and lead.

The BGC Value Proposition

The Gift of Time

Redirecting resources from routine tasks toward customer engagement.

🚀

Swift Capitalization

Using data insights to act on market opportunities before the competition.

🌳

Sustainable Growth

Building a business that flourishes and survives long-term.

💡 The “Wellness” Pivot: When a client asks about a feature, pivot to the wellness outcome.

Example: Don’t say “We set up an auto-responder.” Say “We are implementing an automation that buys you back 5 hours a week so you can focus on high-level strategy.”