Course Content
Topic 1: Foundations & Market Strategy
Focus: Who we are and what we sell
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Lesson 1: Digital Marketing 101
Lesson 2: Who We Serve & Why Us
Lesson 3: The Cost vs. Reward Equation
Topic 2: Prospecting & Lead Generation
Focus: Finding the clients
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Lesson 1: The Prospecting Playbook
Lesson 2: Weekly Growth Plan
Lesson 3: Cold vs. Warm Leads (Video Breakdown)
Lesson 4: Email Outreach Templates
Topic 3: The Sales Process (Discover, Plan, Build, Do)
Focus: Running the appointment
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Lesson 1: Discover, Plan, Build, Do (The Framework)
Lesson 2: Executing the First Appointment
Lesson 3: Discovery Do’s and Don’ts
Lesson 4: General Sales Tactics
Topic 4: Psychology & Objections
Focus: Closing the deal
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Lesson 1: Understanding BGC Urgency & Perspective
Lesson 2: Handling Objections
Lesson 3: Psychological Barriers (TikToks)
Topic 5: Closing & Onboarding
(Focus: After they say yes)
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Lesson 1: The Welcome Handoff
BGC Sales Mastery & Onboarding
Overview
Exercise Files
Exercise Files
BGC Training 1 Digital Marketing 101.pdf
Size: 4.62 MB