BGC Sales Mastery & Onboarding

Welcome to the comprehensive training program for Hill Country Coders Business Growth Consultants. This course is designed to take you from the fundamentals of our digital marketing services to mastering the psychology of the close.

This curriculum combines our official PDF playbooks with internal video breakdowns to ensure you are ready to execute the “Discover, Plan, Build, Do” framework effectively.

What You Will Learn:

• The Foundations: Master “Digital Marketing 101” and understand exactly who we serve and why clients choose us over the competition.

• Prospecting Mastery: Learn how to categorize Cold vs. Warm leads, utilize our email templates, and execute the “Weekly Growth and Prospecting Plan.”

• The Sales Call: A step-by-step guide to executing a good first appointment, including the “Discovery Do’s and Don’ts” and the “Cost vs. Reward” presentation.

• Closing & Psychology: Learn to handle objections, create urgency, and maintain the right perspective to close deals.

• The Handoff: The exact protocol for transitioning a closed deal to the technical team using the Welcome Handoff Email.

Required Materials:

• Training PDF Modules (Downloadable).

• Video series on Sales Tactics, Urgency, and Lead Types.

• Email & Scripting Libraries.

Note: All materials contained herein are proprietary to Hill Country Coders. Access is restricted to enrolled staff only.