The 30-Day Nurture Strategy
Most prospects won’t buy on Day 1. Your job is to stay “Top of Mind” without being annoying. Use this specific cadence to nurture leads who are interested but have stalled in the pipeline.
📅 Day 3: The “Value Add”
Goal: Remind them of the pain point without saying the dreaded “just checking in.”
📅 Day 14: The “Case Study”
Goal: Show them what success looks like using Social Proof.
📅 Day 30: The “Break-up”
Goal: Get a definitive Yes or No so you can clean your pipeline.
💡 The Nurture Logic: Notice the Day 30 email. It’s a “Hail Mary” designed to save your time. If they don’t reply to the Break-up email, they are no longer an Opportunity—they are “Out.” (Up or Out!)