Course Content
Module 2: Initial Lead Follow-up
Speed is everything for digital leads (Evaluation Tool submissions)
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Module 5: Initial Price Quoting & “Touring the Portfolio”
Handling the price question before you've built value.
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Module 7: Narrowing Selection & Building Value
guiding them to the right solution (Web App vs. Marketing Site).
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Module 12: Post-Sale Communication
The "Do" Phase – ensuring they stay happy.
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Fast Track: Selling Digital Growth

The 30-Day Nurture Strategy

Most prospects won’t buy on Day 1. Your job is to stay “Top of Mind” without being annoying. Use this specific cadence to nurture leads who are interested but have stalled in the pipeline.

📅 Day 3: The “Value Add”

Goal: Remind them of the pain point without saying the dreaded “just checking in.”

Subject: One detail from your audit…
“Hi [Name],

I was thinking about our conversation regarding your SEO Authority Score. I dug a little deeper and found a specific issue with your mobile load speed that is likely costing you local traffic.

Our Project Lead, Kevin, deals with this specific error all the time. Are you open to a 10-minute technical chat with him to see how we’d fix it?

Best,
[Your Name]”

📅 Day 14: The “Case Study”

Goal: Show them what success looks like using Social Proof.

Subject: What happened with [Similar Client]
“Hi [Name],

We recently helped a local business similar to yours transition from a generic website to a Custom-Coded Solution.

The result? Their lead volume doubled in 60 days because Google finally started ranking them correctly. I thought of you because they had the same ‘growth ceiling’ you are facing now.

Is fixing that lead flow still a priority for this quarter?

Best,
[Your Name]”

📅 Day 30: The “Break-up”

Goal: Get a definitive Yes or No so you can clean your pipeline.

Subject: Permission to close your file?
“Hi [Name],

I’m writing to ask if I should close your file regarding the website overhaul?

Usually, when I haven’t heard back, it means you’ve either found another solution (which is great!) or it’s just not a priority right now.

If you’re still interested, let me know. If not, I’ll close this out so I don’t clutter your inbox.

Best,
[Your Name]”

💡 The Nurture Logic: Notice the Day 30 email. It’s a “Hail Mary” designed to save your time. If they don’t reply to the Break-up email, they are no longer an Opportunity—they are “Out.” (Up or Out!)