Module 1: The Basics of Digital Professionalism
Just as a showroom must be clean, a BGC’s digital presence must be pristine.
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Module 2: Initial Lead Follow-up
Speed is everything for digital leads (Evaluation Tool submissions)
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Module 3: The Discovery Call (Greeting)
The "Detective Work" phase.
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Module 4: Client Shopping Profiles
Identifying who you are selling to.
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Module 5: Initial Price Quoting & “Touring the Portfolio”
Handling the price question before you've built value.
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Module 6: The Importance of Selling Business Wellness
Selling the result (Health/Profit), not the machine.
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Module 7: Narrowing Selection & Building Value
guiding them to the right solution (Web App vs. Marketing Site).
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Module 8: HCC Key Branded Feature Selling
This is where you sell your Tech Stack.
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Module 9: Closing the Sale (The Basics)
Asking for the business confidently.
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Module 10: Stall Handling (Advanced Closing)
What to do when they say "I need to think about it."
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Module 11: Lead Follow-up (Post Presentation)
Managing the pipeline if they didn't buy immediately.
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Module 12: Post-Sale Communication
The "Do" Phase – ensuring they stay happy.
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