The Commitment to Move Forward
At Hill Country Coders, the BGC’s goal is not a signed contract—it is a Verbal Commitment. We call this the “Soft Close.” Your objective is to close the relationship, convincing the client that HCC is the only partner that truly understands their pain.
The 3-Step Soft Close
Revisit the challenges identified during the Evaluation phase. Use their words. If they said their website was “embarrassing,” use the word “embarrassing.” This proves you listened.
Connect HCC’s specific features (Custom Code, Automation, SEO) directly to those pains. Show them exactly how we stop the bleeding.
Guide them to a verbal “Yes.” This signifies they are ready to transition to the Final Stage: The Technical Handoff.
“Based on everything we’ve discussed today, and the challenges we’ve identified with your [Current Website/Workflow], do you agree that partnering with Hill Country Coders is the right move to get your business to that next level?”
Once they say “Yes,” the wall is down. You have successfully moved them from “Prospect” to “Partner-In-Waiting.”