Lesson 2: Basic Discovery – Learn HillCountryCoders

Fast Track: Selling Digital Growth

Basic Discovery Questions

The goal of the “Discover” phase isn’t to sell—it’s to listen. Asking the right questions allows you to align our services with their actual business goals.

The BGC Question Bank

1. “What brings you to us today?”

The Goal: Identify immediate pain points and motivations. This tells you what is hurting them right now.

2. “What are your primary business goals for the next 6-12 months?”

The Goal: Strategic alignment. This moves the conversation from a “website” to a “growth engine.”

3. “Is your current website generating leads?”

The Goal: Effectiveness check. It forces the client to acknowledge that their current digital presence isn’t working.

4. “Who is your ideal customer?”

The Goal: Tailoring the strategy. We need to know who we are building for before we can build it.

5. “What challenges are you facing with your current digital strategy?”

The Goal: Uncovering hidden obstacles. This is where you find the “Big Problem” that HCC can solve.

Remember: A Growth Consultant spends 70% of the time listening and only 30% of the time speaking.

💡 The “Why” Behind the “What”: Don’t just check these off a list. If they say their website isn’t generating leads, ask “What do you think is causing that?” Dig deeper into every answer.