Fast Track: Selling Digital Growth – Learn HillCountryCoders

About Course

Welcome to the Elite Sales Training Program for Hill Country Coders.

The “Fast Track: Selling Digital Growth” curriculum is designed to transform Business Growth Consultants (BGCs) from passive order-takers into strategic partners. This course bridges the gap between technical excellence and commercial success, teaching you not just what we sell, but how to diagnose business pain and prescribe the ultimate cure: Custom Digital Solutions.

Built on the proven “Discover, Plan, Build, Do” framework, this training module will equip you with the psychology, scripts, and tactical advantages needed to close high-ticket deals in a competitive market.

What You Will Master:

🚀 Speed to Lead & The Hook: Learn how to leverage the Free Evaluation Tool (evaluation.hillcountrycoders.com) to generate immediate urgency and secure the first appointment using the “5-Minute Rule.”
🧠 The Consultant’s Mindset: Shift your approach from selling “Websites” to selling Business Wellness—focusing on ROI, Automation, and Revenue rather than just features.
💎 The HCC Advantage: Master the art of articulating our unique value propositions: Engineering-First Custom Code (Speed/Security) and our Direct Mail Engine ($.08/property targeting).
🎯 Strategic Diagnosis: Learn to navigate the “Discover” phase with advanced questioning techniques that uncover hidden revenue leaks in a prospect’s current operation.
🤝 The Assumptive Close: Move seamlessly from the “Plan” phase to the signature by building undeniable value and effectively handling price objections.

Course Content

Module 1: The Basics of Digital Professionalism
Just as a showroom must be clean, a BGC’s digital presence must be pristine.

Module 2: Initial Lead Follow-up
Speed is everything for digital leads (Evaluation Tool submissions)

Module 3: The Discovery Call (Greeting)
The "Detective Work" phase.

Module 4: Client Shopping Profiles
Identifying who you are selling to.

Module 5: Initial Price Quoting & “Touring the Portfolio”
Handling the price question before you've built value.

Module 6: The Importance of Selling Business Wellness
Selling the result (Health/Profit), not the machine.

Module 7: Narrowing Selection & Building Value
guiding them to the right solution (Web App vs. Marketing Site).

Module 8: HCC Key Branded Feature Selling
This is where you sell your Tech Stack.

Module 9: Closing the Sale (The Basics)
Asking for the business confidently.

Module 10: Stall Handling (Advanced Closing)
What to do when they say "I need to think about it."

Module 11: Lead Follow-up (Post Presentation)
Managing the pipeline if they didn't buy immediately.

Module 12: Post-Sale Communication
The "Do" Phase – ensuring they stay happy.

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About Course

Course Content

Module 1: The Basics of Digital Professionalism Just as a showroom must be clean, a BGC’s digital presence must be pristine.

Module 2: Initial Lead Follow-up Speed is everything for digital leads (Evaluation Tool submissions)

Module 3: The Discovery Call (Greeting) The "Detective Work" phase.

Module 4: Client Shopping Profiles Identifying who you are selling to.

Module 5: Initial Price Quoting & “Touring the Portfolio” Handling the price question before you've built value.

Module 6: The Importance of Selling Business Wellness Selling the result (Health/Profit), not the machine.

Module 7: Narrowing Selection & Building Value guiding them to the right solution (Web App vs. Marketing Site).

Module 8: HCC Key Branded Feature Selling This is where you sell your Tech Stack.

Module 9: Closing the Sale (The Basics) Asking for the business confidently.

Module 10: Stall Handling (Advanced Closing) What to do when they say "I need to think about it."

Module 11: Lead Follow-up (Post Presentation) Managing the pipeline if they didn't buy immediately.

Module 12: Post-Sale Communication The "Do" Phase – ensuring they stay happy.